Live Invention Seminar #2
Development to Product Launch

     This dynamic one-day seminar consists of presentations and interactive discussions on turning your idea into a successful commercial product. Development activities are analyzed in detail with practical tips, step-by-step procedures, and real-world examples.

      In this hands-on event, you'll be able to get information that directly applies to your particular situation. You'll learn the most important steps to develop your invention into a winning product including:

• Developing your product based on the needs and wants of your customers
• Working with designers and manufacturers to produce the highest quality at the lowest cost
• Understanding the process to get into retail stores
• Methods to position and brand your product for greater customer acceptance
• Packaging your product for the greatest visual impact
• Pricing your product that returns the highest profit
• Generating market awareness and making sales
• How to get investors to fund your idea

1. Roadmap to Success

     Following a roadmap helps you get from one place to another. In this seminar, you'll learn the Market-Step process - the sequence of steps from idea to launch. An overview of the entire process is presented while focusing in this seminar from the product planning stage to launch. We'll go through the process with a series of discussions, examples, and exercises.

2. Market Planning

     Market Planning involves the complete thinking through of product marketing details from the customer's perspective. This is a key step to taking your invention and turning it into a sought-after product. We'll cover the important concept of positioning, price setting, and marketing communications strategies.

3. Getting into Retailers and Distributors

     While you might sell direct, we'll cover the advantages and disadvantages of selling your product through retailers and distributors. You'll learn what retailers are looking for, who to contact, and how to prepare and submit a presentation package.

4. Branding and Themes

     Branding is an important marketing device to give your product a special identity. You'll learn how to create a brand and come up with clever product names. In addition, you'll create a theme to form the basis for your marketing communications.

5. Packaging

     Packaging can be just as important as the product itself. Shoppers often make assumptions and purchase decisions based on the packaging. You’ll discover the different types of packaging, the steps to create packaging, and attractive designs to make your product stand out from the crowd.

6. Product Development Planning

     As the saying goes, plan your work, then work your plan. The first element to development planning is to know your customer’s needs and wants. We’ll convert those needs and wants into product requirements using a structured process. Then, you’ll learn how to work with designers to make your idea take shape. In addition, we’ll uncover if there is a need to pass regulations and acquire certifications. You’ll discover the certification testing process and how organizations such as Underwriters Laboratories operate.

7. Product Development

     In the development stage we’ll take your plans and bring them to life. You’ll either use this information to build your product yourself, or gain the knowledge to effectively find and work with designers and manufacturers. We’ll cover specifications, bill of materials, test cases, documentation, and production.

8. Beta Testing

     A beta testing program is very useful to fine-tune product functionality and to uncover bugs. We’ll start by creating a beta test plan to clarify your goals and objectives. Then we’ll discuss methods to recruit beta candidates, the beta site agreement, and methods to solicit feedback. With this data we’ll summarize the results and determine what product changes are needed and which can be placed on hold.

9. Product Launch

     Launch means introducing your product into the market. Some people use the term launch interchangeably with commercialize, first customer ship, general availability, or product kickoff. We’ll cover what is needed to finalize your product to make it ready for selling. We’ll discuss how to create awareness with publicity, build trust with advertising, effectively use direct mail, and selling tactics.

10. Funding Your Idea

     Money allows you to develop, market, and sell your product idea. You'll need money for market research, equipment, prototype development, and more. We'll discuss the types of funding, who the investors are, how to attract investors, how they'll evaluate you, SBA loans, and other funding possibilities.

Agenda

PART I  10:00 a.m.-12:30 p.m.

• New Ideas
• Roadmap to Success
• Product Success and Pitfalls
• Protecting Your Idea
• Licensing Your Idea

Break   12:30–1:15 p.m.

PART II   1:15-4:00 p.m.

• Market Research
• Self-Evaluation
• How Your Customer Thinks
• Concept Evaluation
• Prototype Development and Validation

Seminar Fee

The fee for this one-day seminar is $349.

	INVENTION SEMINAR #2 Development to Product Launch
	To register online ... (PayPal, Visa, MasterCard, American Express, Discover, or eCheck)	Secure Online $349

Cancellations
If you are unable to attend the seminar, please let us know immediately so we may open your reserved space to another attendee. Full refunds will be provided if you cancel or transfer your registration using the following forms up to 5 business days prior to the seminar date. Registrants canceling or transferring in less than 5 business days are subject to a $50 cancellation fee. "No shows" are liable for the entire fee.

Dates and Locations