Live Invention Seminar #1
From Idea to Prototype

     This dynamic one-day seminar consists of presentations and interactive discussions on turning your idea into a prototype. Development activities are analyzed in detail with practical tips, step-by-step procedures, and real-world examples.

     In this hands-on event, you'll be able to get information that directly applies to your particular situation. You'll learn the most important steps to develop your idea into a prototype including:

• Evaluating if there is a need for your invention in the market
• Creating your invention with customer benefits and competitive advantages in mind
• Protecting your idea and how to perform a patent search
• Calculating a profit potential
• Getting feedback on your concept
• Methods for producing a prototype
• How to get companies to license your invention

1. New Ideas

     You have an idea you want to turn into a successful product, or maybe you want to come up with a new idea. Either way, you’ll learn three approaches to creating or enhancing a new product idea. And in times when you’re stuck, you’ll learn methods to improving your creativity.

2. Roadmap to Success

     Following a roadmap helps you get from one place to another. In this seminar, you’ll learn the Market-Step process – the sequence of steps from idea to launch. An overview of the entire process is presented while focusing from the idea stage to prototype creation. We’ll go through the process with a series of discussions, examples, and exercises.

3. Product Success and Pitfalls

     There are common causes for product failure as well as factors for success. You don’t need to reinvent the wheel and repeat the mistakes of others. In this section, you’ll discover the pitfalls that you need to avoid, and the factors for product success you need to follow.

4. Protecting Your Idea

     Knowing the methods to protecting your ideas are important. You’ll discover the patent ins and outs – what’s patentable, the costs, how to search, when to file, and more. We’ll also discuss the type of protection offered by trademarks, copyrights, and non-disclosure agreements.

5. Licensing Your Idea

     Licensing is giving a company permission to manufacture, distribute, and sell a product based on your idea. You’ll discover if licensing is for you. You’ll learn the licensing process – how to find companies, how to approach them, and understand what they want. You’ll learn how to prepare a licensing proposal that will stand-out from the crowd. In addition, you’ll learn what goes into a licensing agreement such as royalties and exclusivity.

6. Market Research

     Market research is essential to understand who your future customer is, their needs and wants, and how to stimulate them to buy your product. To obtain market research data, you'll learn how to search and find free resources. We'll cover what information is important to know and the questions you need to answer.

7. Self-Evaluation

     Before spending thousands of dollars on a patent, you’ll want to make sure your product idea is marketable and commercially viable. Our goal is to turn your idea into a winning product. We’ll evaluate your idea to see if there is a need, create benefits and advantages to entice the customer, and calculate your financial reward.

8. How Your Customer Thinks

     Your potential customers would rather buy than be "sold." This seminar will take you inside your customer's head to learn the psychological process of buying. You'll discover the "who, how, and when" of buying, and how to capitalize on the process.

9. Concept Evaluation

     Your idea is liked by friends and colleagues but will it fly in the market? You'll need feedback to see if you're on the right track. You'll learn survey and interview techniques to get an understanding of how well your product will succeed. You'll know how to approach people, what questions to ask, and the ones to avoid.

10. Prototype Development and Evaluation

     Companies, investors, and evaluators want to see a prototype. You'll learn the various methods to create a prototype, how to work with a designer, and getting your prototype produced. In addition, I'll lead you through methods to get feedback to validate your idea in both an informal setting and with structured focus groups.

Agenda

PART I  10:00 a.m.-12:30 p.m.

• New Ideas
• Roadmap to Success
• Product Success and Pitfalls
• Protecting Your Idea
• Licensing Your Idea

Break   12:30–1:15 p.m.

PART II   1:15-4:00 p.m.

• Market Research
• Self-Evaluation
• How Your Customer Thinks
• Concept Evaluation
• Prototype Development and Validation

Seminar Fee

The fee for this one-day seminar is $349.

	INVENTION SEMINAR #1 From Idea to Prototype
	To Register ... (PayPal, Visa, MasterCard, American Express, Discover, or eCheck)	Secure Online $349

Cancellations
If you are unable to attend the seminar, please let us know immediately so we may open your reserved space to another attendee. Full refunds will be provided if you cancel or transfer your registration using the following forms up to 5 business days prior to the seminar date. Registrants canceling or transferring in less than 5 business days are subject to a $50 cancellation fee. "No shows" are liable for the entire fee.