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The
Book - Product Idea to Product Success
Why
did you write this book?
I wanted to help people who have good ideas but were frustrated in not
knowing what to do with them. I come across many people in my consulting
and seminars who have the same kinds of questions about turning an idea
into a market success. With so many good ideas floating around and a small
percentage getting to the market, I saw a need to get practical information
out to the public.
Who
is the audience for your book?
Product Idea to Product Success is for inventors, entrepreneurs,
and everyday people with new ideas. They range from beginner inventors
to experienced entrepreneurs who needed some extra tips to get ahead.
How
is this book different from other invention and product development books?
Many marketing, invention, and product books talk about methods used at
Fortune 500 companies, but they do not translate well into the needs of
a small business or individual. Other books written by famous inventors
discuss their life story and their successes, but they don't offer a process
that the new inventor can easily follow. Also, many books will tell you
what to do, but they do not really tell you how to do it. Product Idea
to Product Success takes a reader by the hand through each step and
tells them what to do and how to bring a product to market.
What
research did you do?
My goal was to uncover the newest and most essential information. First,
I reviewed in detail my experiences of taking products from concept to
commercialization. Pouring over documentation, timelines, and project
notes, I re-assembled the processes each step of the way. In addition,
I interviewed experts on the newest prototype and manufacturing methods,
patent attorneys on the current issues, professors on time-tested marketing
techniques, packaging designers, and investors on methods to raise money.
As a result, it took almost two years to plan, research, and complete.
Is
the book easy to read?
People who have read the book say that the material is clear and concise.
There are many step-by-step procedures, tips, and examples to helps readers
translate the methods to their own inventions. Some people read the entire
book and then apply the techniques, while others read a particular section
as a resource.
Who
is your favorite inventor and why?
Ben Franklin. I guess my admiration began when I realized we have the
same birthday. He was multi-talented and had a business acumen that complimented
his creativity. His inventions were practical and useful to everyday people.
They included the Franklin Stove, lightning rod, bifocal glasses, and
odometer. In addition, he made scientific discoveries such as proving
that electricity existed in lightning. He also developed the concept of
the Gulf Stream in which winds and water moved in patterns around the
Earth.
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Guide 
Inventor's
Guide to Invention Submission Companies |
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Matt,
I want to thank you so much for taking the time to make sure I
understood why following certain steps it is so important in being successful,
and saving a lot of money. You already saved me 10 times the money I would have
spent foolishly.
But more important I now understand why it would have
been foolish. I have spoke to many people who bring products to market and all
they wanted me to do is spend, spend, spend, it was like talking to salesmen all
the time. With you it was like finding a friend who knew just what to do. Thank
you for your help in making this complicated process manageable. I feel I can
now make educated choices.
Your new friend,
Vincent Sellecchia
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Matthew Yubas
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