FOR IMMEDIATE RELEASE

Invention Book, Product Idea to Product Success, Selected by USC Entrepreneur Program

Los Angeles, CA - September 6, 2005 - The University of Southern California Master of Science in Product Development Engineering program has selected the book Product Idea to Product Success for the course ISE 545 Technology Development and Implementation. ISE 545 offers students a holistic, interdisciplinary, and integrated view of the complete technology and implementation process, from laboratory to market. Guiding the students is the book Product Idea to Product Success, A Complete Step-by-Step Guide to Making Money from Your Idea, written by "Product Coach" Matthew Yubas (Broadword Publishing).

Director of USC's Product Development Engineering Program, Professor Stephen C-Y Lu, Ph.D. said, "A well-developed technology without a successful market implementation has no economic value. Hence, technology development and implementation must be studied as a single integrated subject. Product Idea to Product Success is a perfect book for engineering students because it ties together product development and marketing into an integrated approach. The book is easy to read and covers the complete roadmap from idea to market."

The USC Master of Science in Product Development Engineering offers students comprehensive educational experiences and practical skills to prepare for a professional career as new product development engineers and managers in engineering companies. The interdisciplinary curriculum, which consists of course work, design projects and case studies, is rooted in engineering with a balanced content from technology management and industrial design.

"It's important for engineering students to understand the big picture of developing a product," said Yubas. "Technology by itself doesn't sell products. By developing products from a customer and competitive marketplace perspective, engineers have a better chance of creating products that generate economic rewards. The book, Product Idea to Product Success leads students through the real-world development process in a marketing, sales, legal, and financial approach from concept to product launch."

CONTACT INFORMATION

Title: Product Idea to Product Success; A Complete Step-by-Step Guide to Making Money from Your Idea
ISBN: 0-9725521-0-3
LCCN: 2003111239
Genre: Non-Fiction, Business, Entrepreneurship, Inventing, Marketing
320 pages
$24.95

Publisher: Broadword Publishing
www.broadword.com
info@broadword.com
(858) 233-9639

Author: Matthew Yubas, B.S., M.B.A.
www.Product-Coach.com
matt@mattyubas.com
(858) 233-9639

University of Southern California
Viterbi School of Engineering
Product Development Engineering
http://wisdom.usc.edu/mspde/
Professor Stephen C-Y Lu, Ph.D.
David Packard Chair in Manufacturing Engineering
Director of USC Product Development Engineering Program
sclu@usc.edu
(213) 740-9616

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