|
|
BOOK
> OVERVIEW
The
Book
Product Idea to Product Success
A
Complete Step-by-Step Guide
to Making Money from Your Idea
Answers
your questions …
I
have a great idea, how do I get started?
How do I evaluate my idea?
What's the process to get my invention to market?
What is the product development process?
How do I protect my idea?
Do I need a patent?
How do I do a patent search and get a patent?
I have a patent, what do I do next?
How do I get a prototype made?
Can I sell my idea to companies?
What's the licensing process?
How do I get funding for my idea?
How do I launch and market my product?
How do I get distributors and retailers interested?
This
is the only invention book ever written, that presents a proven and clear
method to bring an idea to market.
|
"Inventors
tend to either be wheeler-dealers or careful and systematic. If
you're the latter, the perfect book for you is Product Idea
to Product Success: A Complete Step-by-Step Guide to Making Money
from Your Idea (Broadword Publishing) by Matthew Yubas.
It can help you flesh out and evaluate your idea in the startup
phase to make sure it has moneymaking potential. Yubas, an engineer,
provides product development advice and a useful analysis of how
to determine whether your product meets customers' needs."
— Entrepreneur Magazine, Don Debelak |
Hello,
I've written Product Idea to Product Success
to help you get past any frustration, avoid being ripped off, and to
help realize your dreams. You're about to discover three key areas:
(1) Getting Started, (2) Marketability, and (3) Development
and Launch. No matter what kind of idea you have, this information
applies to you.
You're
going to save time, make money, and save yourself aggravation. You'll
learn to avoid mistakes and disastrous situations that you're vulnerable
to.
Part
1. Getting Started
| "Hide
not your talents, they for use were made. What's a sundial in the
shade?" |
|
—
Benjamin Franklin
|
Getting
off to the wrong start could be costly. If you give thousands of dollars
to a fraudulent invention company or get a patent too early, you'll
likely be out of money to go any further. Empower yourself with knowledge
and learn …
| |
• |
The
complete roadmap that takes you step-by-step from product
idea to product success. |
| |
• |
How
to take your idea and make it better with special creative
techniques. |
| |
• |
The
factors that make a product successful and the pitfalls to
avoid. |
| |
• |
Simple
ways to protect your idea that are recognized by the Patent
Office. |
| |
• |
What's
patentable, the types of patents, the costs, and how
you could loose your rights to a patent if you don't follow the
proper timeline. |
| |
• |
How
to save money by performing a patent search yourself. |
| |
• |
The
valuable role of trademarks and how to obtain one to build
trust, reputation, and loyalty. |
| |
• |
The
process of licensing … how to decide if licensing is
for you, finding the right company to license your idea, how to
write a licensing proposal that gets companies interested, and the
key points that goes into a licensing agreement that benefits you. |
| Dear
Mr. Yubas:
I
am glad I purchased your book. It is a must read for anyone considering
marketing a product. Thank you for sharing your expertise with
the world. I never imagined how much research is necessary prior
to marketing an idea or product. Your book is definitely the roadmap
for getting started.
I
will stay in touch.
Sincerely,
Marilyn
P. Mills
|
Part
2. Marketability
| "That's
an amazing invention, but who would ever want to use one of them?" |
|
—
President Rutherford Hayes (Referring to the telephone invented
by Alexander Graham Bell.)
|
When
I was a young engineer, I thought marketing involved only advertising
and picking colors. I didn't think marketing was much of anything. Later
I learned how marketing played a key role in creating new products.
I'll share with you my 20 years of product development and marketing
experience, so you'll:
| |
• |
Find
free market research sources and how to use them. |
| |
• |
Know
what market research questions to ask and how to get the answers. |
| |
• |
How
to flesh out your idea in terms of benefits, features, and
advantages the product offers the customer. |
| |
• |
Determine
your invention's profit potential, to guide development,
influence investors, and gather supporters. |
| |
• |
Conduct
free concept survey research to identify who will buy your
product. |
| |
• |
Obtain
more free research to identify what people really want in
your product. |
| |
• |
Create
a prototype … how it should look, how it should function,
where to get it made, how to make sure it will turn out the way
you want it. |
| |
• |
Learn
new prototype techniques and advantages of advanced rapid
prototyping technologies. |
| |
• |
Get
free feedback on your prototype to validate features and
functions. |
Part
3. Development and Launch
| "Obstacles
cannot crush me. Every obstacle yields to stern resolve. He who
is fixed to a star does not change his mind." |
|
—
Leonardo da Vinci
|
The
development and launch phase is where your idea truly comes alive and
you're rewarded for your hard work. Maybe you thought you couldn't get
this far. That's because you didn't have a roadmap and my step-by-step
procedures to guide you along the way. I'll teach you …
| |
• |
The
entire product development process … from design, testing,
production to launching your product. |
| |
• |
How
to work with designers and manufacturers to keep your
costs low and make sure you're getting the product built the way
you want it. |
| |
• |
To
create product requirements to clarify what your product
should have from the customer's point of view. |
| |
• |
How
to uncover roadblocks before they happen such as the need to pass
regulations or obtain certifications before you get to the
market. |
| |
• |
To
form a launch plan and timeline to keep you organized and
on track. |
| |
• |
The
steps to create attractive packaging … working with
a designer and packaging company to create the right look at the
lowest cost. |
| |
• |
To
organize a beta test with potential customers to get any
of the bugs out before final production. |
| |
• |
How
to get into retailers and distributors … knowing
what they want, how to approach them, how to make them love your
product and come back for more. |
| |
• |
How
to price your product considering competition, distribution
channels, and generating the most revenue for you. |
| |
• |
How
customers think and buy, and how to target your marketing
messages to appeal to them. |
| |
• |
Take
advantage of free publicity to generate awareness in your
city, nationwide and even worldwide. |
| |
• |
How
to make the most from direct mail and advertising for the
greatest returns. |
| Dear
Mr. Yubas,
I
have read many books on the Invention Process. This has to be
one of the best ones out there. The book is very organized, well
written and easy to understand. You did a great job not only covering
certain topics, but really went into detail and applied some examples.
As an inventor, I found this very useful. I wish I would have
read this book first. I would highly recommend this book. Great
job!
Jun
Parker
President
Showfor, Inc.
|
Extras
— Funding Your Idea, Writing a Product Plan, Business Startup Checklist
No
invention or product development book is complete unless it tells you
how to get funding for your idea. You'll learn the different
types of funding, how to work with banks, angel investors, and venture
capitalists. I also uncover the facts about getting SBA loans.
And to get funding you need to show a plan.
I've outlined the sections of a business
plan that investors want to see and the details a product plan must
contain. And if you decide to create a business around your invention,
I outlined the differences, advantages, and disadvantages between a
sole proprietorship, general partnership, corporation,
limited liability companies (LLC), and limited liability partnerships
(LLP). You'll learn which is best for product liability, taxes, and
growth.
How
this Book is Different
You'll
benefit from my 20 years of experience bringing products to the market.
I've worked on both sides — development as an engineer, and marketing
and sales as an MBA. It's fun to be creative and develop products. It's
even more fun to be rewarded for your efforts. And isn't that what you
want — to sell your idea or product? I'll be with you each step
of the way as you formulate, create, produce, and sell your invention.
| Hello
Mr. Yubas,
I
received your book last week. Thanks for sending it so quickly.
It is very useful so far. I have been keeping a notebook of my
idea's and contacts I have made. Your book is the step by step
guide I need, to help me stay on track and get me from product
idea to realization.
I will stay in touch. Perhaps we can chat again soon. I'd love
to hear more about your path and the things you have learned.
Thank
you,
Roberta Cordell
|
Take
Ownership
It
took me two years to formulate, organize, write, edit, re-write, and
produce this book. Don't try to reinvent the wheel yourself. Take ownership
of the book for $24.95 and for the first time you'll be on your way
to turn your ideas into reality.
Three
ways to order:
I look forward to getting a letter from
you, telling me how you've turned your idea into a great success!
Thank you for your time and kind consideration,
Matt
Yubas
|
|
|
