All
the information needed to —
Get your new product idea into the
market
Create winning marketing programs
Generate product sales
Guidebook:
The Complete Guide to Marketing and Launching a New Product
DVD:
Invention Marketing; How to Successfully Market Your Product Idea
Templates:
Invention Marketing Templates
• Guidebook: The Complete Guide to Marketing and Launching
a New Product takes you step-by-step from planning, to development,
to launch, and growing sales.
• DVD: Invention Marketing; How to Successfully Market Your
Product Idea showing you how to market your product. (44.95)
• Templates: Invention Marketing Made Easy Templates
includes marketing plan examples, customizable forms, spreadsheets, and
more.
Bonus Booklets
• Brand or Be Branded by Andrew Chapman. Branding is
a fundamental aspect of marketing and yet very few understand this important
concept. Mr. Chapman is an expert in branding and expert in simplifying
complex topics. You'll learn the basics of branding and how it applies to
your product. And Brand or Be Branded includes exercises to help
you bring your brand to life.
• Marketing Playbook Sampler by John M. Fox. Get some
free marketing plays on putting together a brochure, product photography,
and assembling a presentation binder.
• How to Get Money for Your Product Idea by Matt Yubas
takes you through the steps of raising money, writing a business plan, what
investors want, loans, and more.
In addition, you're entitled to a $55 discount toward a future one-hour
Coaching Session. PACKAGE #1: Download
Product
Launch Kit -- Download Now
Invention
Marketing DVD -- mailed to you
$44.95
Marketing Guidebook -- Adobe PDF Download
$24.95
Marketing Templates -- Adobe PDF Download
$19.95
Bonus
Booklets -- Adobe PDF Download
$14.95
Total:
$104.80
SPECIAL
PACKAGE:$79.00 Save
$25.80 (25%)
Special ends
Easy
Steps to Order Online
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Now" below
2. Use your credit card.
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3. Make a Payment
4. To download, you will receive an email
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Outside
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Secure Online $79.00
+ $12.00
PACKAGE #2: Mailed
Product
Launch Kit -- Printed and Mailed
Invention
Marketing DVD -- DVD Case and Disc
$44.95
Marketing
Guidebook -- Printed 3 ring binder
$37.50
Marketing
Templates -- on CD
$29.95
Bonus
Booklets -- on CD
$14.95
Total:
$127.35
SPECIAL
PACKAGE:$95.00 Save
$32.35 (25%)
Special ends
Easy
Steps to Order Online
1. Click "Buy
Now" below
2. Use your credit card.
Either, login to your PayPal account, or click Continue
to use your Credit Card (see
screen shot in new window)
3. Make a Payment
4. You will receive your package in the mail.
(2 lb box)
• Click to order now with your Credit Card ... (PayPal, Visa, MasterCard, American Express, Discover, or eCheck)
• Click to order now with your Credit Card using Google Checkout
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If
you are not satisfied for any reason, you'll receive a 100% refund
of your money (less shipping) if returned within 60 days of purchase.
Product
Coach is PayPal Verified. Verified members have successfully completed
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If
you have any ordering questions please call me at
(858) 233-9639 or send me an email at matt@MattYubas.com.
Invention
Marketing DVD
The
new DVD Invention Marketing; How to Successfully Market Your Product
Idea simplifies and demystifies product marketing. Just one of the
many tips and techniques can make a big difference in how well your product
will sell in the market.
By
watching this video, you'll learn how to turn your product into a success
including:
• The steps to approach
and get into retailers
• What retailers expect from you
• Support that retailers want
• Tips to create attractive packaging
• Why having competitors is ok
• Methods to turn product benefits into competitive advantages
• Typical causes of product failure
• How products succeed
• The roadmap to get from product idea to market
• Inexpensive marketing tools to generate awareness, interest, and
sales
• Market research to understand your customer's buying process
• The need to appeal to all people involved in the buying process
• How to price your product based on customer shopping styles
• How to calculate profit potential
Too many inventors
with great ideas stumble when it comes to marketing. The Invention
Marketing DVD by Product Coach Matt Yubas simplifies the product
marketing process.
Not only does the DVD provide a roadmap to get to market, Mr. Yubas
goes into the details of marketability, getting into retail, the
buying process, and other important topics.
He also provides practical tips and advice on what to do and what
to avoid. If you are looking to learn how to market your product
or new invention, I recommend this DVD.
— Deb Hess, Executive Director, Minnesota Inventors Congress
"They'll sure
get their money's worth when they get the Invention Marketing
DVD. I've even absorbed some very good new inventive ideas and suggestions
;-)
I can only concentrate
so long in viewing before the proliferation of information overwhelms.
It should be tasted slowly, as one would be eating delicious ice-cream...
So-o-o good.
I'll be referring
to it again and again."
— Robert Scheinkman,
President and Mentor, Inventors Association of St. Louis
Matt's DVD covers
many important aspects of the invention marketing process. I found
myself taking notes quite often on key suggestions that Matt made,
which has already saved me both time and money. It's a DVD that
needs to be reviewed to keep focused to avoid wasting time.
— Ricky Redman, Inventor
If
you're like me, watching an educational program stimulates new ideas and
jumpstarts thinking of details you haven't thought of before. While watching
my DVD I recommend having paper and pen handy as you'll be taking numerous
notes, and coming up with new marketing ideas.
DVD details
include:
• Title: Invention Marketing; How to Successfully Market Your
Product Idea
• Format: DVD (Home Player or Computer)
• Language: English
• Aspect Ratio: 1.33:1
• Number of Discs: 1
• Run Time: 1 hour 20 minutes
• Features: Interactive Menus
• Copyright: 2007
• ISBN: 0-9725521-7-0
• UPC: 805238820921
• Studio: Broadword Publishing
• Production: Sunray Video Production
Guidebook Topics
As your companion, The Complete Guide
to Marketing and Launching a New Product will take you through important
topics with precision and depth including:
• Advertising - How to create powerful ads and how to buy
advertising
• AdWords - How to use Google AdWords to drive traffic to
your website and get high click through rates
• Analysis - How to log and analyze the effectiveness of your
marketing efforts, then revamp and bring in even more sales
• Branding
- How to come up with a great product name, develop a market theme, and
consistent messaging
• Direct Mail - How to use direct mail to generate sales:
make the right offer, create the mail piece, get a mailing list, know
the right timing, and how to calculate the return on investment
• Launch Checklist - How to form a launch checklist to organize
your product marketing activities
• Market Research - How to perform market research and locate
free resources
• Packaging - The steps to get packaging designed and produced
that's eye catching to customers
• Positioning - How to position your product in the mind of
your customer
• Pricing - How to calculate and set price points for the
best profit return
• Press Release - How to write press releases to get nationwide
or worldwide recognition
• Process - The product marketing process from concept to
producing sales
• Product Marketing Plan - How to write a simple product marketing
plan to organize your strategies and tactics
• Retailers - How to get into retailers and other distribution
channels
Guidebook Contents
Product Failure And Success
What Is a Product?
Why Do Products Fail?
Why Do Products Succeed?
The Role Of Product
Marketing
What Market Data Are You Looking For?
Market Research Sources
How Much Market Research Is Needed?
How Your Customer Thinks
Customer Problems, Needs, and Wants
The Many Faces of a Customer
I've Got to Have It First
Know the Customer's Buying Process
Market Planning
Product Positioning
Pricing for Profit
Marketing Communications Plan
Getting into Retailers and Distributors
Marketing Development
Branding Your Product
Product Naming
Marketing Theme
Packaging Your Product
Product Launch
Launch Checklist
Finalize Your Product
Announce the Launch with a Press Release
Supply Product Information
Advertising Builds Trust
Direct Traffic to Your Website with Google AdWords
Effective Direct Mail
Personal Selling
Investigate Your Competition
List Competitors
Collect Detailed Data
Organize Data
Evaluate the Competitive Environment
Combat Competitors
Select Your Target Market
Target Market Factors
Methods to Select a Target Market
Your Target Market
The Market-Step Product
Plan
Market-Step Product Plan Contents
Product Plan Notes
Product Math
Profit and Loss
Return on Investment
Break Even
Index
Customizable
Marketing Templates
Sometimes
making sense of all the marketing can make your head spin. Turning information
into practical usable steps is always a challenge. In the Product
Launch Kit
there are several forms, checklists, and worksheets.
The templates are customizable forms, exercises,
financial spreadsheets and checklists in Microsoft Work and Excel. You
can use them as is or copy and paste into your own documents.
Included
are real-world examples that you can apply to your product. There is the
Product Marketing Plan that I created to launch a wireless product. This
marketing plan shows you how I organized the market data, created strategies,
and developed tactics to generate sales.
In addition, there is filled-in Marketing
Calendar example which shows how the marketing communications were budgeted
and planned on a monthly basis.
Overall,
there are 30 templates that save time, improve your planning, and organization:
Market Development
· Advertisement Development
· Brochure Development
· Direct Mail Development
· Direct Mail Math
· Google AdWords Ads
· Marketing Calendar
· Marketing Calendar Example
· Marketing Theme
· Packaging Elements
· Packaging Design
· Website Development
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United States
