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Product Launch Kit
The
Complete Guide to Marketing
and Launching a New Product
This step-by-step system combines market planning, market development, product
launch and sales, in one complete guide.
You'll learn the steps to get to market, methods for pricing, branding,
packaging, advertising, publicity, and much, much more, including:
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• | How
to get retailers excited about your product |
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• | Know
what retailers expect from you, and then exceed their expectations |
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• | Market
research to understand your customer's buying process |
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• | How
to create packaging that retailers expect, and motivates customer
purchases |
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• | How to create
profitable marketing programs that work again and again |
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• | How
to make sure marketing doesn't waste money |
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• | Inexpensive
marketing tools to generate awareness, interest, and sales |
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• | How
to appeal to all people involved in the buying process |
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• | How
to price your product based on customer shopping styles, your costs,
and market demand |
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• | Advertising
methods to turn features into winning product benefits |
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• | How to overcome
any competition |
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• | Knowing
what pitfalls to avoid, and successes to follow |
Product Launch Kit Topics The Product Launch Kit will take you through
important topics with precision and depth including:
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• | Process
- The product marketing process from concept to producing sales |
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• | Market
Research - How to perform market research and locate free resources |
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• | Product
Marketing Plan - How to write a simple product marketing plan
to organize your strategies and tactics |
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• | Pricing
- How to calculate and set price points for the best profit return |
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• | Positioning
- How to position your product in the mind of your customer to stand
out above any competition or similar products |
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• | Branding
- How to come up with a great product name, develop a market theme,
and consistent messaging |
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• | Packaging
- The steps to get packaging designed and produced that's eye catching
to customers |
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• | Retailers
- How to get into retailers and other distribution channels |
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• | Launch
Checklist - How to form a launch checklist to organize your product
marketing activities |
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• | Press
Release - How to write press releases to get nationwide or worldwide
recognition |
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• | Advertising
- How to create powerful ads and how to buy advertising |
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• | AdWords
- How to use Google AdWords to drive traffic to your website and get
high click through rates |
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• | Direct
Mail - How to use direct mail to generate sales: make the right
offer, create the mail piece, get a mailing list, know the right timing,
and how to calculate the return on investment |
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• | Analysis
- How to log and analyze the effectiveness of your marketing efforts,
then revamp and bring in even more sales |
Guidebook Contents
Product Failure And Success
What Is a Product?
Why Do Products Fail?
Why Do Products Succeed?
The Role Of Product
Marketing
What Market Data Are You Looking For?
Market Research Sources
How Much Market Research Is Needed? How Your Customer Thinks
Customer Problems, Needs, and Wants
The Many Faces of a Customer
I've Got to Have It First
Know the Customer's Buying Process Market Planning
Product Positioning
Pricing for Profit
Marketing Communications Plan
Getting into Retailers and Distributors Marketing Development
Branding Your Product
Product Naming
Marketing Theme
Packaging Your Product Product Launch
Launch Checklist
Finalize Your Product
Announce the Launch with a Press Release
Supply Product Information
Advertising Builds Trust
Direct Traffic to Your Website with Google AdWords
Effective Direct Mail
Personal Selling Post-Launch Progress
Check
Marketing and Sales Analysis
Sales Losses
Customer Satisfaction
Competition Review
Product Review Investigate Your Competition
List Competitors
Collect Detailed Data
Organize Data
Evaluate the Competitive Environment
Combat Competitors Select Your Target Market
Target Market Factors
Methods to Select a Target Market
Your Target Market The Market-Step Product
Plan
Market-Step Product Plan Contents
Product Plan Notes Product Math
Profit and Loss
Return on Investment
Break Even
All of the material is clear and concise. Just straightforward step-by-step advice, examples, and action items. See
the Product Launch Kit Order Form
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