Packaging can be
as important as the product itself. This is especially true for retail products.
Shoppers often make assumptions and purchase decisions based on the packaging.
It's just human nature and there's no way around it.
Packaging serves four key objectives: 1)
Containing and protecting the product, 2) Preventing theft, 3) Getting attention,
and 4) Positioning the product to reflect price, quality, and convenience.
Contact packaging
vendors and discuss your project. Look in the Yellow Pages for "Packaging"
or "Package Design and Development" headings. Also look for contract
packagers on the web.
