The Invention Success Kit takes you step-by-step through the entire process from idea to market. Learn all the topics or use them separately as a stand-alone reference for your current situation.

Protection
• Methods of Protecting Your Idea Before Getting a Patent
• Types of Patents
• Costs of Patents
• Provisional Patents
• Preliminary Patent Search
• Patent Search Methods
• What to do When other Patents Match Your Invention
• Where to Find Patent Attorneys
• International Patents
• Trademark Protection
• Copyright Protection

Licensing
• The Licensing Process
• What Companies Look For in Product Ideas
• Where to Find Companies to License Your Idea
• Write a Licensing Proposal
• Elements of a License Agreement
• Where to Find Agents/Product Reps to License Your Idea
• Selling Your Idea Rather Than Licensing

Evaluating Your Idea
• How to Perform Market Research
• Market Research Questions You Need to Answer
• Sources of Marketing Information
• Comparing Your Idea to Competition and Similar Products
• Methods to Get Feedback on Your Idea
• Determining the moneymaking potential

Development and Manufacturing
• Working with Designers and Prototype Makers
• Methods to Get a Prototype Made
• Rapid Prototyping Technologies
• Understanding Regulations and Certifications
• Converting Requirements into Specifications
• The Manufacturing Process
• How to Work With a Manufacturer
• How to take a Product Through the Manufacturing Process
• Creating a Bill of Materials
• Performing a Beta Test
• The Final Production Process

Marketing
• Determining the Right Pricing
• Coming up with a Marketing Communications Plan
• How to Select a Target Market
• Getting into Retailers and Distributors
• Creating a Launch Strategy
• Putting Together a Launch Checklist
• Branding and Naming Your Product
• Creating a Marketing Theme
• Packaging Your Product
• How to Create and Distribute a Press Release
• Creating Adverting
• Google AdWords
• How to Effectively Use Direct Mail
• Outsmarting the Competition
• Overcoming the Fear of Personal Selling

Funding
• The Steps to Get Funding
• Types of Funding Available
• Finding Investors
• Stages of Funding
• How Investors Evaluate You and Your Idea
• Reasons Why Investors Will Reject You
• How SBA Loans are Funded
• Other Funding Resources

Quick Start Guide

     The Invention Success Kit includes the Quick Start Guide, Checklist, and Invention Resources. You'll have a roadmap and checklist of all the steps to self-market or license your invention, plus Invention Resources to find patent attorneys, prototype makers, manufacturers, funding, etc.

Your Roadmap to Success
• Protect Your Idea
• Market Research
• Self-Evaluation
• Concept Evaluation
• Prototype Evaluation
• Plan Your Prototype
• Develop Your Prototype
• Validate Your Prototype
• Funding Your Idea
• Patent Review
• Self-Market or License

Self-Marketing
• Product and Market Plan
• Budget
• Market Planning
• Development Planning
• Product and Market Development
• Develop the Product
• Beta Test the Product
• Develop Marketing Programs
• Product Launch, Market, and Sell

Licensing
• Determine Marketability
• Licensing Proposal
• Searching for Companies
• Making Contact
• Negotiating

Invention Resources
• Attorneys
• Direct Mail
• Engineers
• Funding Resources
• Manufacturers
• Market Research Reference Books
• Packaging
• Patent Search, Domestic
• Patent Search, International
• Press Release Distribution Service
• Prototype Makers
• Quality Assurance
• Test Labs


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