"Inventors tend to either be wheeler-dealers or careful and systematic. If you're the latter, Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea (Broadword Publishing) by Matthew Yubas, is perfect for you.
      It can help you flesh out and evaluate your idea in the startup phase to make sure it has moneymaking potential. Yubas, an engineer, provides product development advice and a useful analysis of how to determine whether your product meets customers' needs."
Entrepreneur Magazine, Don Debelak

"Expertly written by Certified Product Marketing Consultant Matthew Yubas, Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea is a handy financial and business guide to determining if an idea is commercially marketable; protecting rights; getting a competitive advantage; finding investors; making prototypes; establishing pricing strategies, and more. Emphasizing tested methods that work, Product Idea to Product Success is a superb guide for non-specialist general readers looking to profit off their own creativity, up to and including the desire to go into business for themselves."
Midwest Reviews

"A well-developed technology without a successful market implementation has no economic value. Hence, technology development and implementation must be studied as a single integrated subject.
     Product Idea to Product Success is perfect for engineering students because it ties together product development and marketing into an integrated approach. It's easy to read and covers the complete roadmap from idea to market."
Stephen C-Y Lu, Ph.D., Director of USC Product Development Engineering Program

"Product Idea to Product Success provides a good review of important material covered in the first semester, for example, marketing research, economic feasibility of an idea etc. Product Idea to Product Success also gives the students a good look at issues that are not covered in full until the third and final semester of the program, for example, intellectual property protection, and fills gaps in our knowledge base with subjects such as development of prototypes and other manufacturing issues. Overall Product Idea to Product Success provides detailed, pragmatic guidance with details of new venture development work that often is overlooked by students who are developing a business plan."
Barbara Fossum, Instructor University of Texas IC2 Institute

"Product Idea to Product Success is the only resource I've found that takes you from idea to market that reflects the real-world. Product Idea to Product Success will help teach the course with its complete step-by-step process."
Jim Wheeler, Instructor, University of Oklahoma

"Product Idea to Product Success is the single best source of information for new ideas. It's the only complete resource I've come across that has honest straight forward information. I recommend this above all else. Your help is much appreciated."
Clayton Allison, Katy, TX

"You cover the whole enchilada -- and in such an easy-to-read, user friendly format. W-O-W! When I make my millions, I promise to tell everyone how much it helped me understand the processes involved in taking an idea to production and making it work."
Roz Coleman, San Francisco, CA

"I wanted to let you know how helpful Product Idea to Product Success has been. We have been using it and it has been extremely helpful to say the least!! I really feel as though this has given us such an advantage and we're most likely five steps ahead of the game had we not had your information."
Lauren Hines, Roswell, GA

"I just wanted to let you know that Product Idea to Product Success is an AWESOME reference tool. I am so happy we found it on the internet."
Jolene M. Reeves, Lilburn, GA

"Product Idea to Product Success, has been the single most helpful resource I have read. Your website is generously full of wonderful ideas as well. Thank you. I look forward to meeting you one day as well and hope to attend one of your seminars. Our product is a line of specially designed garments for wheel chair and bed-bound individuals. They are beautiful, easy-care and warm (Our tag line is "Better Wear for Special Needs"). We hope to launch our product line and web site by late October. We are in the middle of Beta Testing now. Thank you for your encouragement."
Jan Erickson, Colorado Springs, CO

"First of all let me say, I am thrilled with Product Idea to Product Success and the concise manner in which the material is presented. I am learning a great deal and enjoying the process because of your guidance. Thank you."
Luann DaSilva, Deerfield Beach, FL

"Product Idea to Product Success has well educated me in the processes needed to launch new my ideas."
Fred McGhee, Anderson, IN

"Mr. Yubas, THANK YOU so much for your follow through on personally making sure that I did receive Product Idea to Product Success in time to give it as a Father's Day gift. One doesn't see your type of outstanding customer service skills now days."
Robert K. Hesketh, West Hills, CA

"I am glad I purchased Product Idea to Product Success. It is a must read for anyone considering marketing a product. I am thankful Matthew Yubas decided to share his expertise with the world. I never imagined how much research is necessary prior to marketing an idea or product. Product Idea to Product Success is definitely the roadmap for getting started. I will refer to this often as I sift through the details of my project."
Marilyn Mills, Madison, MS

"I purchased Product Idea to Product Success via the internet, and I found out that it is full of useful information which a new inventor or even an average guy with an idea which he seeks to possibly market. The information was explained in a manner that's easily understood. I am giving Product Idea to Product Success 5 stars and would recommend it to anybody who has an idea that they wish to market...yours truly Arnold Avillanoza."
Arnold Avillanoza, Pearland, TX

"Matthew's Product Idea to Product Success gave me a road map in which I could plan my trip to product success. I have not arrived yet, but am traveling with confidence in the direction that Product Idea to Product Success has helped me decide on. It is excellent to keep as a reference to refer back to as needed."
Robert Butts, Gloucester, NJ

"I have read plenty on the invention process. Product Idea to Product Success is very organized, well written and easy to understand. This has to be one of the best resources out there. I felt like you were guiding me like a coach every step of the way.
      You did a great job not only covering certain topics, but really went into detail and applied some examples. As an inventor, I found this very useful. I wish I would have read this first. I would highly recommend Product Idea to Product Success. Great job!"
Jun Parker, Alpine, CA

"Product Idea to Product Success has helped me tremendously in getting my idea to market. I had no idea of the resources that were so readily available to amateur inventors like myself, and this Product Idea to Product Success is definitely at the top of that list.
     By following your easy to read instructions, I have literally, in months, gone from simple idea to marketing and manufacturing. I have a patent on my product and am currently negotiating directly with potential licensees. I no longer feel like an amateur inventor, I truly feel like a product developer thanks to you! Thanks Matt!!"
Bill Graham, San Diego, CA

"Your Product Idea to Product Success is great Matt I wish I had found it sooner. I just signed with a VC firm part of that decision was based on what you wrote about launching a product. Keep up the good work."
Carol Coleman, Los Angeles, CA

"Product Idea to Product Success is the step by step guide I need, to help me stay on track and get me from product idea to realization."
Roberta Cordell, San Diego, CA

"Product Idea to Product Success is great. It is very easy to understand and makes total sense. I also appreciate the fact that you took time to email me."
Kim Hamilton, Kansas City, MO

"Very helpful, excellent information, well organized and easy to understand."
Paul Vasser, Aptos, CA

"Product Idea to Product Success is awesome. It has soooo much great information in it."
Karen Thomas, West Palm Beach, FL

"Product Idea to Product Success is well written, clear and comprehensive. I find that it also serves as an excellent resource."
Herb Boynton, Chromium Picolinate Patent Holder

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