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Invention
Success Kit
A Complete Step-by-Step Guide to Making Money from Your Idea
The Invention Success Kit is the first complete package that gives you
all the tools you need to successfully license or self-market your invention.
The Invention Success Kit includes the
new Product Idea to Product Success Guidebook, Quick Start Guide, and
Invention Templates as well as optional step-by-step Audio Program.
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Guidebook
The complete detailed step-by-step guide to successfully self-market
or license your invention. You'll get step-by-step instructions, examples,
templates, and real-world advice. You'll feel as if I'm their with
you guiding you through the entire process.
Pages: 228
Size:
8
1/2 x 11"
Binding:
3-ring binder
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Quick Start Guide, Checklist, and Invention
Resources
A roadmap and checklist of all the steps to self-market or license
your invention, plus Invention Resources to find patent attorneys,
prototype makers, manufacturers, funding, etc.
Pages:
20
Size:
8
1/2 x 11"
Binding:
included
in 3-ring binder |
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Invention
Templates
Compliments the Guidebook with Microsoft Word fill-in-the-blank
forms, Excel spreadsheets, and Patent application forms.
Format:
1 CD
Templates:
35 Order
Form |
 | ADD-ON
OPTIONAL
AUDIO PACKAGE |
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Audio
Program
The complete step-by-step
Product
Idea to Product Success audio
program for your car, home, iPod, or MP3 players.
Format:
6 CDs
Playing
Time: 5.25 hours Order
Form |
Learn
the Step-by-Step Procedures
to Bring Your Invention to Market
Imagine for a moment how you would feel
if you walked into a store and saw your invention in a nice package sitting
on the shelf. Maybe you thought about a product that you later noticed
in a store and said - hey that was my idea.
Suppose somebody handed you a proven step-by-step
guide that showed you how to turn your ideas into successful products.
If you had this guide not only would your ideas become reality, you could
earn extra money.
Is it possible? Why not! You're clever and
have ideas for products that people want to buy. Maybe all you need is
information and practical advice.
A
Unique Source of Information
I wrote Product Idea to Product Success
to help people who have ideas but are frustrated in not knowing what
to do with them. Based on my twenty years developing and bringing products
to the market, this book reveals the essential real-world methods to
take you from concept to market launch. The method I developed is called
the Market-Step process. This unique step-by-step process
combines marketing, sales, and development in one complete guide.
With
Product Idea to Product Success, you'll learn the steps to get
to market, how to protect and evaluate your ideas, make a prototype,
get your product manufactured, self-market or license your idea, and
much, much more.
What Others Have Said
"Inventors
tend to either be wheeler-dealers or careful and systematic. If you're
the latter, Product Idea to Product Success: A Complete Step-by-Step
Guide to Making Money from Your Idea by Matthew Yubas, is perfect
for you.
It can help you flesh out and evaluate
your idea in the startup phase to make sure it has moneymaking potential.
Yubas, an engineer, provides product development advice and a useful
analysis of how to determine whether your product meets customers' needs."
Entrepreneur Magazine, Don Debelak
"Your book is great Matt I wish I had found it sooner. I just signed
with a VC firm part of that decision was based on what I read in your
book about launching a product. Keep up the good work."
Carol Coleman
"I have found the book to be very helpful, giving me a road map
that helps me to see where I am going and what direction I really want
to go. Thanks I am encouraging others to get the book and read it as
well."
Robert Butts
"Very helpful, excellent information, well organized
and easy to understand."
Paul Vasser
"I'm using the ideas in your book to help me form a plan with my
fitness product."
Barbara Brandon
"Your
book is the step by step guide I need, to help me stay on track and
get me from product idea to realization."
Roberta Cordell
Information You Can Use
You'll learn the same methods used by
successful people and companies. The difference is that now for the
first time Product Idea to Product Success brings all the key
information together into one easy to read book.
Your invention could be the next Pet Rock,
Rubik's Cube, Sony Walkman, Oreo cookie, or other million-dollar product.
In Product Idea to Product Success, you'll use proven principles
to:
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| Protect
your ideas before filing a patent |
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| Test
your ideas with little or no money |
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| Design
a prototype with features and functions that appeals to your future
customers |
| | | Get
investors excited about your idea |
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| Uncover
the most profitable target market |
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| Create
packaging that attracts customers and retailers |
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| Or,
license your invention to companies for a quick score |
Avoid
the pitfalls and make your ideas a reality when you read Product
Idea to Product Success. I look forward to hearing about your success.
1000's of Inventors And Entrepreneurs Have Learned From The "Product
Coach" The
information you will gain from me has been used by thousands of inventors
and entrepreneurs throughout the United States as well as Argentina, Australia,
Canada, Chile, India, Indonesia, Mexico, Singapore, South Africa, Thailand,
and the United Kingdom.
Those who have benefited include:
inventors, entrepreneurs, attorneys, doctors, marketing firms, small businesses,
large corporations, college classrooms, military personnel, and government
organizations including the SBA, SBDC, SCORE, and USDA.
Steps
How do I get
started?
What do I do next?
What are the sequence of steps to get to market? Protection, Patents,
Trademarks, Copyrights
How do I protect my idea?
How do I prevent someone from stealing my idea?
How do I perform a patent search?
Do I need a patent?
When should I get a patent?
Can I combine existing products together?
Do I need an attorney?
What are the costs? Evaluation
What are methods that I can evaluate my idea?
How do I evaluate several ideas?
How do I determine if there is a need for my product idea?
Prototyping, Development,
Manufacturing
What are the steps to get a prototype made?
What are the prototyping choices?
How do I develop my product?
How do I find an engineer?
How do I get my product manufactured?
How do I find suppliers and manufacturers?
How do I get packaging made? Licensing
What are the steps to license or sell my idea to a company?
What are the pros and cons of licensing vs. self-marketing?
How do I find companies?
What are companies looking for?
What royalties can I make? Marketing & Sales
How do I get my product into a retail stores?
How do I perform market research?
How do I get my product in the market?
How do I get my product packaged?
What's the best way to market and sell my product?
How do I promote with advertising and on the web?
Funding
How do I get investors to fund my idea?
What is the profit potential of my invention?
How do I determine pricing?
How to I determine distributor and retail markups?
and more ...
The
Invention Success Kit helps you get past any frustration, avoid
being ripped off, and to help realize your dreams.
You're about to discover three key areas: (1)
Getting Started, Patents, and Licensing (2) Marketability
and Prototype Making, and (3) Development, Production, and Product
Launch. No matter what kind of idea you have, this information applies
to you. You're
going to save time, make money, and save yourself aggravation. You'll
learn to avoid mistakes and disastrous situations that inventors are vulnerable
to.
PART
1. GETTING STARTED, PATENTS, and LICENSING
Topics include:
Being Creative | Roadmap | Pitfalls to Avoid |
Success Factors | Protection and Patents | Trademarks | Licensing
| "Hide
not your talents, they for use were made. What's a sundial in the
shade?" |
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Benjamin Franklin |
Getting
off to the wrong start could be costly. If you give thousands of dollars
to a fraudulent invention company or get a patent too early, you'll likely
be out of money to go any further. Empower yourself with knowledge and
learn
| | The
complete roadmap that takes you step-by-step from product idea to
product success. |
| | How
to take your idea and make it better with special creative techniques. |
| | The
factors that make a product successful and the pitfalls to avoid. |
| | Simple
ways to protect your idea that are recognized by the Patent Office. |
| | What's
patentable, the types of patents, the costs, and how you could loose
your rights to a patent if you don't follow the proper timeline. |
| | How
to save money by performing a patent search yourself. |
| | The
valuable role of trademarks and how to obtain one to build trust,
reputation, and loyalty. |
| | The
process of licensing
how to decide if licensing is for you,
finding the right company to license your idea, how to write a licensing
proposal that gets companies interested, and the key points that goes
into a licensing agreement that benefits you. |
PART
2. MARKETABILITY and PROTOTYPE MAKING
Topics
include:
Market Research | Assessment | Competition
| Advantages | Profit | Customer Buying Process | Surveys | Interviews |
Prototype Development
| "That's
an amazing invention, but who would ever want to use one of them?" |
|
President Rutherford Hayes (Referring to the telephone invented
by Alexander Graham Bell.) |
When
I was a young engineer, I thought marketing involved only advertising
and picking colors. I didn't think marketing was much of anything.
Then I realized how marketing and selling
was the key to success. Now, you'll gain from my 20 years of product development
and marketing experience to:
| | Know
what market research questions to ask and how to get the answers. |
| | | Find
free market research sources and how to use them. |
| | Flesh
out your idea in terms of benefits, features, and advantages the product
offers the customer. |
| | Determine
your invention's profit potential, to guide development, influence
investors, and gather supporters. |
| | Conduct
free concept survey research to identify who will buy your product
and they really want. |
| | Create
a prototype
how it should look, how it should function, where
to get it made, how to make sure it will turn out the way you want
it. |
| | Learn
new prototype techniques and advantages of advanced rapid prototyping
technologies. |
| | Get
feedback on your prototype to validate features and functions. |
PART
3. DEVELOPMENT, PRODUCTION, & LAUNCH
Topics include: Marketing
| Pricing | Retailers | Product Requirements | Certifications | Manufacturing
| Project Plan | Beta Test | Product Launch Plan | Branding | Packaging
| Publicity | Advertising | Selling
| "Obstacles
cannot crush me. Every obstacle yields to stern resolve. He who is
fixed to a star does not change his mind." |
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Leonardo da Vinci |
The
development and launch phase is where your idea truly comes alive and
you're rewarded for your hard work. Maybe you thought you couldn't get
this far. That's because you didn't have a roadmap and my step-by-step
procedures to guide you along the way. I'll teach you:
| | The
entire product development process
from design, testing, production
to launching your product. |
| | How
to work with designers and manufacturers to keep your costs low and
make sure you're getting the product built the way you want it. |
| | To
create product requirements to clarify what your product should have
from the customer's point of view. |
| | How
to uncover roadblocks before they happen such as the need to pass
regulations or obtain certifications before you get to the market. |
| | To
form a launch plan and timeline to keep you organized and on track. |
| | The
steps to create attractive packaging
working with a designer
and packaging company to create the right look at the lowest cost. |
| | To
organize a beta test with potential customers to get any of the bugs
out before final production. |
| | How
to get into retailers and distributors
knowing what they want,
how to approach them, how to make them love your product and come
back for more. |
| | How
to price your product considering competition, distribution channels,
and generating the most revenue for you. |
| | How
customers think and buy, and how to target your marketing messages
to appeal to them. |
| | Take
advantage of free publicity to generate awareness in your city, nationwide
and even worldwide. |
| | How
to make the most from direct mail and advertising for the greatest
returns. |
Extras
Funding Your Idea, Writing A Product Plan
No
invention or product development resource is complete unless it tells
you how to get funding for your idea. You'll learn the different types
of funding, how to work with banks, angel investors, and venture capitalists.
I also uncover the facts about getting SBA loans.
And to get funding you need to show a plan.
I've outlined the sections of a business plan that investors want to see
and the details a product plan must contain.
Business Startup Checklist
If you decide to create a business around
your invention, I've outlined the advantages, disadvantages and differences,
between a sole proprietorship, general partnership, corporation, limited
liability companies, and limited liability partnerships. You'll learn
which is best for product liability, taxes, and growth. The
Proper Mix Of Development And Marketing You'll
benefit from my 20 years of experience bringing products to the market.
I've worked on both sides development as an engineer, and marketing
and sales as an MBA. It's fun to be creative and develop products. It's
even more fun to be rewarded for your efforts. And isn't that what you
want to sell your idea or product? I'll be with you each step of
the way as you formulate, create, produce, and sell your invention.
Why
Did I Write the Invention Success Kit? I
wanted to help people who have good ideas but were frustrated in not knowing
what to do with them. For years, inventors and entrepreneurs have asked
me the same questions over and over again about how to turn an idea into
a market success. With so many good ideas floating around and a small
percentage making it the market, I saw a need to get practical information
out to the public. How
Is This Information Different From Other Invention And Product Development
Resources? Many
marketing, invention, and product books talk about methods used at Fortune
500 companies, but they do not translate well into the needs of a small
business or individual. Other books written by famous inventors discuss
their life story and their successes, but they don't offer a process that
the new inventor can easily follow.
Also,
many books will tell you what to do, but they do not really tell
you how to do it. I take a reader by the hand step-by-step and
tell them what to do and how to bring a product to market. What
Research Was Done? My
goal was to uncover the newest and most essential information. First,
I reviewed in detail my experiences of taking products from concept to
commercialization. Pouring over documentation, timelines, and project
notes, I re-assembled the processes each step of the way.
In
addition, I interviewed experts on the newest prototype and manufacturing
methods, patent attorneys on the current issues, professors and successful
entrepreneurs on time-tested marketing techniques, packaging designers,
and investors on methods to raise money. As a result, it took almost two
years to plan, research, and complete. Is
This Easy To Understand? People
who use the Invention
Success Kit say
that the material is clear and concise. There are many step-by-step procedures,
tips, and examples to help readers translate the methods to their own
inventions. Some people read the entire guidebook and then apply the techniques,
while others read a particular section as a resource.
Take Ownership With
the Invention Success Kit I lead you step-by-step through the entire
process. Because the information you're about to receive is the best resource
on inventing, I offer a complete guarantee.
Don't try to reinvent the wheel yourself.
Take ownership of the Invention Success Kit and for the first time you'll
be on your way to turning your ideas into reality.
Go to Contents
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Kit
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