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Invention
Success Kit - Audio
Listen to the
Complete Step-by-Step Guide
to Making Money from Your Idea
Listen
to Matthew Yubas as he takes you step-by-step through the
entire process from idea to market.
Listen
in your car, computer, or easily import into your iPod or other MP3 player.
You'll hear the following tracks:
Disk
1: Getting Started (58:08)
1.
Introduction (Listen
5 minutes, MP3, 5 MB - takes time to load)
2. New Product Ideas
3. Your Roadmap To Success
4. Product Failure And Success
5. Protecting Your Idea
Disk 2: Licensing / Marketability
(53:18)
1.
Licensing Your Idea
2. The Role Of Product Marketing
3. At What Stage Is Your Idea?
4. Simplified New Idea Process
5. Step One - Flesh Out Your Idea
Disk
3: Marketability
(1:03:02)
1.
How Your Customer Thinks
2. Step Two - Test The Need
3. Step Three - a) Prototype Development
4. Step Three - b) Prototype Feedback
Disk
4: Planning
(54:26)
1.
Patent Review
2. Self-Market Or License
3. Step Four - a) Market Planning
4. Step Four - b) Development Planning
Disk
5: Development
(36:35)
1.
Step Five - a) Product Development
2. Step Five - b) Branding
3. Step Five - c) Packaging
Disk
6: Product Launch
(50:26)
1.
Step Six - a) Launch Preparation
2. Step Six - b) The Launch
3. Step Six - c) Advertising and Promotion
4. Post-Launch Progress Check
Listen to Matthew Yubas explain the following
topics:
Protection
•
Methods of Protecting Your Idea Before Getting
a Patent
•
Types of Patents
•
Costs of Patents
•
Provisional Patents
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Preliminary Patent Search
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Patent Search Methods
•
What to do When other Patents Match Your
Invention
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Where to Find Patent Attorneys
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International Patents
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Trademark Protection
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Copyright Protection
Licensing
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The Licensing Process
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What Companies Look For in Product Ideas
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Where to Find Companies to License Your Idea
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Write a Licensing Proposal
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Elements of a License Agreement
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Where to Find Agents/Product Reps to License
Your Idea
•
Selling Your Idea Rather Than Licensing
Evaluating Your Idea
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How to Perform Market Research
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Market Research Questions You Need to Answer
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Sources of Marketing Information
•
Comparing Your Idea to Competition and Similar
Products
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Methods to Get Feedback on Your Idea
•
Determining the moneymaking potential
Development
•
Working with Designers and Prototype Makers
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Methods to Get a Prototype Made
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Rapid Prototyping Technologies
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Understanding Regulations and Certifications
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Converting Requirements into Specifications
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The Manufacturing Process
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How to Work With a Manufacturer
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How to take a Product Through the Manufacturing
Process
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Creating a Bill of Materials
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Performing a Beta Test
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The Final Production Process
Marketing
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Determining the Right Pricing
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Coming up with a Marketing Communications
Plan
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How to Select a Target Market
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Getting into Retailers and Distributors
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Creating a Launch Strategy
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Putting Together a Launch Checklist
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Branding and Naming Your Product
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Creating a Marketing Theme
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Packaging Your Product
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How to Create and Distribute a Press Release
•
Creating Adverting
•
Google AdWords
•
How to Effectively Use Direct Mail
•
Outsmarting the Competition
•
Overcoming the Fear of Personal Selling
— See the Special
Audio Package
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Guide 
Inventor's
Guide to Invention Submission Companies |
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Matt,
I want to thank you so much for taking the time to make sure I
understood why following certain steps it is so important in being successful,
and saving a lot of money. You already saved me 10 times the money I would have
spent foolishly.
But more important I now understand why it would have
been foolish. I have spoke to many people who bring products to market and all
they wanted me to do is spend, spend, spend, it was like talking to salesmen all
the time. With you it was like finding a friend who knew just what to do. Thank
you for your help in making this complicated process manageable. I feel I can
now make educated choices.
Your new friend,
Vincent Sellecchia
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Matthew Yubas
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